AnswerStream, as a market-research company, has a unique strategic partnership with Howard, Merrell & Partners, an independent full-service advertising agency. This partnership has allowed us to dig deeply into how emotions work in great marketing communications, because we always remain close to the creative process.
We work primarily with advertisers, but also with advertising agencies, to evaluate the emotional impact of all types of communications, including:
- ConAgra Foods, Butterball Turkey, ground-breaking communications research to position the brand.
- Boston Beer, a comprehensive evaluation of a portfolio of 16 finished ads for Samuel Adams Beer.
- The Advertising Research Foundation—we are lead participants in the Emotional Response to Advertising Project, which is assessing alternative approaches to the measurement of emotion in advertising.
- World Kitchens International, for whom we analyzed the impact of alternative designs for their Corning line of bakeware.
- Leo Burnett, one of the world’s largest ad agencies, for whom we conducted positioning research for the U.S.Army recruiting campaign.
- Guthy-Renker Corporation (evaluation of effectiveness of alternative presentations within infomercials.)
- Thorlo, Inc., the leading manufacturer of activity-specific socks (package design test.)
